Every Tuesday at 2pm CST, our CEO & Creative Director Sam Kirby goes on a live stream to talk about a topic in video that you might find helpful or educational.
This week, he shared about 4K videos and why we shoot in that format, as opposed to other formats of lower quality, like 1080p.
You can always go back and watch the video here.
Meanwhile, we have some handy-dandy visual aids to show you.
This simple chart shows the relation of the various image sizes that are traditionally found in video.
Once upon a time, each size what the latest and greatest, so you can see how far we've come with technology in video over the past 18-19 years since the DVD player came out around 1999.
And why are there the numbers and the letter p included in the size names?? Where does that come from?
The "p" stands for progressive scan and are basically lines that move in video.
Can you see the lines here in an old video of a man riding a horse?
The numbers in the size types are basically shorthand for the total number of pixels per horizontal and vertical frame.
Over time, the primary focus is on the horizontal frame, which is why we ended up with simplified terms like, "1080p" and "4k". You may also notice that the resolution for "4k" is actually 3840x2160, so this number is rounded up obviously.
Let's see a side by side comparison.
It's almost as if you were looking at an image during various stages of removing your glasses, or taking an eye exam at the optometrist. Think about how a higher resolution has become better for our eyes over time, too!
At Vid Monster, we always shoot in 4k. Every project we complete, unless instructed otherwise but that isn't really a request we have, we make sure that all of our final deliveries are high quality. And that high quality just isn't in resolution, it's in each area of the shooting and editing process we take care of for our clients.
If you have any questions about 4k or want to discuss getting your video project shot in 4k, reach out to us by emailing us at firstname.lastname@example.org or call 270-681-7810. We'd love to talk with you.
And make sure that you subscribe to our Facebook page to see what Sam will talk about next Tuesday @ 2!
Sometimes you make things happen, and sometimes things happen to you.
This was certainly the case with our company rebrand.
We forgot to do a big splashy announcement.
But we were able to make this fancy video because that's what we're pros at, so there's a win there, I guess!
I guess we just got bogged down with new client work, restructuring our team, adding new crew contractors, and all that good business-y stuff... we just forgot to make a big deal out of our rebranding.
But we're still excited about it! And we hope you are too!
We still serve businesses, brides, and the best community members with customized and affordable, quality video production services. Between all that we do for producing music videos, tv commercials, weddings, web content marketing videos, and documentary films... we didn't have time to do anything crazy for an announcement.
And we like it that way.
Take a peek and give us your feedback.
Oh and then there's these beautiful rack cards for our Wedding division that Liberty Printing took care of for us!
(and if you have any questions about our wedding services, feel free to peek at our wedding page for more information)
So. That was an easy announcement. Let us know your thoughts in the comments below!